- The Rareform Rundown: Music, Media & Sync
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- $1,000 Thank You Drop, Toyota x Superman Collab, Music & Film Deep Dive
$1,000 Thank You Drop, Toyota x Superman Collab, Music & Film Deep Dive

The Rareform Rundown #68
Hello Friends,
Nathan here, hopping in on a Saturday here as we had a few moving pieces going on this week!
To kick things off, we're doing a little $1,000 Thank You Drop to celebrate all the support you've shown on our Echelon sound pack (details below).
I finally get to share a new Toyota x Superman project that’s been under wraps for months, plus a look at Morrissey’s canceled Stockholm show and what it reveals about the intersection of music and tourism. We’ll also take a deeper dive into one of our favorite topics — the power of music in filmmaking.
Let’s get to it


One of you is getting $1,000!
As a huge thank you for all of the love and support with our first sound pack tailored to music creators, we’re sending $1,000 to one person who picks up the Echelon sound pack before Thursday at 11:59 PM PST.
All you need to do is:
Grab the pack
Drop a comment on the video below tagging two music-making friends.
That’s it. One person gets a thousand bucks.
Winner gets announced this Friday, July 4 in this newsletter and on socials.
If you already picked up Echelon, just tag your buddies and you’re already in.
If not, here’s your link: rareformaudio.com/echelon
Watch and comment here:

New projects + music we are looking for
PROJECTS
Stoked to share that our track Halcyon by Trey Anderson and myself made it into the new Toyota x Superman spot! Big thanks to the teams at Saatchi and Warner Bros. for having us on this one!
Hyped to be part of the Project Hail Mary campaign! Our sound design’s in the mix on this one and thanks to the team at MGM for bringing us in!


Morrissey’s canceled show in Stockholm showed how fragile touring has become. Even when tickets sell, many artists still can’t keep tours going without strong support behind the scenes. Rising costs, limited industry backing, and lack of infrastructure are making it harder to bring live music to the stage.
This matters because touring is one of the last reliable income streams for most artists. When tours fall apart, it impacts careers, communities, and the wider music economy. If the system doesn’t evolve, more artists especially those without major-label support will struggle to stay on the road.
Read more on what this means for the future of touring:


We talk a lot about what makes a scene work. Acting, writing, lighting, and the edit. But music is usually the thing that pulls it all together. Without it, even the most powerful visuals can fall flat and with the right score, something ordinary can hit hard and stick with you long after the scene ends.
Music is built into the bones of good filmmaking. A great cue can shift how you feel before anything even happens. It can give silence meaning. It can make a single look feel loaded. Whether it’s subtle textures or big cinematic swells, music helps guide emotion. It it shapes how you experience it. That emotional weight is what stays with us. Sometimes it’s not the dialogue or even the performance that lingers, it’s the sound. The score becomes the memory.

That’s it for this week! Big thanks and appreciation to all of you out there for the continued support. It means more than you’ll ever know in this challenging time in the world.
Big Love,
Nathan
Products
Checkout Echelon — our first cinematic sound pack built for film composers and music producers looking to level up their sound and land more placements.
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