The Rareform Rundown: Music, Media & Sync
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Fake Artist Projects, Song Selection for a Scene + More

Fake Artist Projects, Song Selection for a Scene + More

Nathan Fields
July 11, 2025

The Rareform Rundown #70

Hello Friends,

Nathan here, this week I share some new projects, the discovery on a fake artist project, along with the selection process of finding the perfect cue for a scene.

Let’s get right to it!

Also, I’m in Madrid for a little bit, if you happen to be as well drop me a line!

New projects + music we are looking for

PROJECTS

Excited to share that our track Find Her by Adrian Hogan made it into this spot for the Chinese TV series Sijin.

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Cool to get the late confirmation that our sound design landed in the Sinners campaign!

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New month, new batch of tracks in the Rareform On Rotation playlist on Spotify.

We’ve got some fresh finds, some repeat plays, and a few that just hit right in the middle of a long work day. If you’re looking for something to tap into while you get stuff done, give it a spin.

Rareform on Rotation

Handpicked tracks from artists we love. Vibe with us @RareformAudio

So this band called The Velvet Sundown started popping up all over Spotify in early July. Out of nowhere, they had a couple albums out, a million monthly listeners, and a third record dropping soon. It felt like they came up fast. But then people on Reddit started asking questions. Their songs were showing up in a bunch of playlists, and when folks tried to look them up, there wasn’t much to find. The band’s photos looked a little too perfect, and the whole thing started to feel a little... off. That’s when things unraveled. Turns out, The Velvet Sundown wasn’t a real band. No actual members, no real sessions. Just a project powered by AI, with humans steering the creative direction behind the scenes.

The Velvet Sundown Controversy: AI Music, Spotify, and Industry Fallout

The Velvet Sundown, a Spotify-verified band with over a million monthly listeners, has been exposed as an AI-generated project. The revelation sparked industry-wide concern over streaming transparency, artist royalties, and the increasing use of generative AI. #AIinMusic #SpotifyNews #MusicIndustry

www.rareformaudio.com/blog/velvet-sundown-spotify-ai-controversy

For visual creators, finding the right track for a scene isn’t always straightforward. It’s less about what sounds cool and more about what actually fits. The right cue can shift the whole tone pull more emotion, highlight a key moment, or just help the story land a little harder.

It usually takes a few tries, a bit of back and forth, and a good gut check. Here are a few things to keep in mind while you’re dialing it in.

Filmmakers: How to Select the Perfect Music Cue for Your Scene

Choosing the right music cue can transform a film scene, elevating emotions and reinforcing the narrative. From understanding pacing and dynamics to working with composers and curated music libraries, here’s how to find the perfect match for your project.

www.rareformaudio.com/blog/selecting-the-perfect-music-cue

That’s it for this week!

-Nathan

Products

Checkout Echelon — our first cinematic sound pack built for film composers and music producers looking to level up their sound and land more placements.