Humans Can’t Spot AI Anymore + How Sound Creates Fear in Modern Horror Trailers

Hello Friends,

Nathan here, It’s been a wild week but in a good way and there’s a good mix of things to share. There’s been a lot of talk around how AI is shifting the listening experience, my team also pulled together a quick look at what makes modern horror trailer scoring so effective, and a placement rolled in that I’m looking forward to share with you.

Let’s jump in!

PROJECTS

LIVEBAD brought us into this spot for It Was Just an Accident, and my track Don’t Answer That Door made it into the mix! Cool to be part of this one and appreciate the team for bringing us.

We’re hyped to share that a handful of our tracks made it into the new season of Faceoff: Inside the NHL. Big thanks to Prime for pulling us in! The tracks featured include Not A Game, which we worked on together with Armanni Reign and Darby Phillips, along with two of mine, Sinster and The Throwdown. Seeing these cuts find their place in a series with that kind of energy is always exciting!

It’s a new month, which means the Rareform On Rotation playlist just got a fresh update with the tracks we’re currently vibing with. Give it a listen and see what’s in the mix this month!

AI is becoming a much bigger presence in music, and a recent global survey hinted at something that caught a lot of people off guard. Listeners were asked to pick out which tracks were made by humans and which were completely created by AI. Most couldn’t tell the difference at all.

That result stirred up some mixed reactions. Some people felt uneasy about how quickly AI is blending into the music landscape, while others worried that this shift might bring more low quality content into streaming platforms. There were also concerns about what this means for creativity and whether the line between authentic artistry and machine made music is starting to blur more than anyone expected.

It’s a topic that’s raising a lot of questions and sparking plenty of debate. If you want to dive deeper into what this could mean for the future of music, read more on our blog!

Horror trailers run on anticipation. Instead of big melodies or rhythmic hooks, the music leans into tension and disorientation to set the mood before anything even happens. Over time, this approach has turned into its own style, mixing traditional scoring with experimental sound design.

A lot of the impact comes from elements you barely notice. Infrasound sits so low you don’t technically hear it, but you feel the unease it creates. Dissonant strings, pushed brass, and textures that never resolve keep things off balance. Even silence plays a major role, letting the next sound hit harder.

If you want to dive deeper into how these techniques shape today’s horror trailers, read the full post on our blog!

I appreciate you.

-Nathan

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