The Rareform Rundown: Music, Media & Sync
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MTV Music Channels Sign Off + How to Land More Sync Placements

MTV Music Channels Sign Off + How to Land More Sync Placements

Nathan Fields
October 17, 2025

The Rareform Rundown #83

Hello Friends,

Hope all’s good in your world! Got a few things to share this week including a couple of projects we were part of, a news about MTV ending its dedicated music channels, and some thoughts on how to improve your chances of landing more sync placements.

Let’s gooooooo!

New projects + music we are looking for

PROJECTS

Hyped to share that my track Insider Threat, written together with Darby Phillips, landed in the trailer for The Return of the Lame Hero!

Hyped to be part of the One Battle After Another campaign, with our sound design featured! Appreciate the team at Warner Bros. for bringing us in on this project.

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It’s wild to think about how much the way we experience music has changed. MTV’s recent move just confirms what’s been happening for years, music lives online now. People aren’t waiting around for the next countdown when everything’s just a click away on YouTube, TikTok, or Spotify.

These days, songs blow up through short clips, and new music videos drop straight to the internet where fans can find them instantly. The whole experience has shifted from waiting and watching to searching and sharing, and honestly, it feels like the natural next step for how we connect with music.

MTV Bids Farewell to Music Television: The End of a 40-Year Soundtrack

MTV is officially ending its music television era after 40 years. Paramount Global announced the shutdown of MTV 80s, MTV 90s, and more by December 2025, shifting focus to streaming platforms. Explore how digital media reshaped music discovery and what this means for the industry’s future. #MTV #Music

www.rareformaudio.com/blog/mtv-shuts-down-music-channels-end-of-an-era

Sync licensing has gotten pretty competitive lately, and it’s not just about writing a great “rock” or “pop” track anymore. Music supervisors aren’t searching by genre, they’re looking for songs that fit a mood, a story, or a certain feeling on screen. So if you’re an artist trying to land placements, it helps to think about how your music can work across different moments and emotions. Building a catalog that’s flexible and ready for sync can make all the difference.

Read more on our blog for more insights:

Landing More Syncs: Why Versatility and Preparation Matter Most

Learn how to land more sync placements by making your music versatile and sync-ready. Discover why mood and theme matter more than genre, how to prepare alternate mixes and stems, and the role of catalog management in getting noticed. Perfect for artists aiming to grow in film, TV, and trailer sync. #SyncLicensing #MusicForPicture #TrailerMusic #FilmMusic

www.rareformaudio.com/blog/landing-more-syncs-versatility-preparation

Alright friends, wrapping it up here. Thanks for following along, more to come next time!

-Nathan

Products

Checkout Echelon — our first cinematic sound pack built for film composers and music producers looking to level up their sound and land more placements.