New Sound Pack: Echelon Launch, Ryan Coogler on Creative Control + more

The Rareform Rundown #59

Hello Friends,

Nathan here, this week I’m very excited to announce the launch of our first product for music composers and producers titled Echelon. This marks a new endeavor for the RA team and I. Would love to know what you think! More info about Echelon below.

Next we share some insight about Ryan Coogler (Sinners, Black Panther, Creed) and his unique deal with his movie Sinners that shows a new way to think of creative ownership. Lastly I tap into a discussion about trailer music selection and what ends up making the cut.

Let’s get itttt

We’re excited to announce the launch of Echelon, our first-ever cinematic soundpack for music composers and producers!

After working behind the scenes on hundreds of trailers, films, and global campaigns — and reviewing thousands of demo submissions each year — one thing was clear:
Modern cinematic sounds are either missing in tracks, or the same ones are overused from the same libraries.

So we built Echelon:
A high-impact, fully customizable preset pack for Serum, designed to give your tracks the cutting edge energy, originality, and flexibility today’s projects demand. Plus a collection of trailer FX to serve as a foundation for your trailer songs.

Whether you're scoring a trailer, building a cinematic moment, or pushing into sync licensing, Echelon gives you the foundation to create with confidence — and stand out!

New projects + music we are looking for

PROJECTS

I’m happy to have my track Out For Revenge featured in this spot for HIM, appreciate our partners at Universal Pictures and AV Squad—always cool to be part of projects like this!

Happy to have our sound design included in the campaign for Thunderbolts. Shout out to our friends at Disney for bringing us in on this one!

In this blog, we’re looking at something that could seriously shake up the industry. Ryan Coogler’s Sinners is getting a ton of praise, but it’s the deal behind the film that really stands out.

He locked in first-dollar gross, final cut, and even ownership of the film after 25 years. That kind of setup almost never happens with a major studio.

Some execs are already calling it dangerous. One told Vulture it could be the beginning of the end for the studio system.

Feels like a shift is coming. This might be the blueprint for what’s next.

Film trailers aren’t just teasers anymore, they’re full-on events, racking up millions of views in no time. While the visuals get attention, it’s the music that truly drives the emotion and sets the tone.

Behind every trailer, there’s a battle between trailer houses, music supervisors, and composers, all pushing to land that perfect track. The right music can elevate a trailer from good to unforgettable, and everyone’s chasing that next big sound.

That’s it for this week! I appreciate y’all!

-Nathan

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