Voices Fighting Back to AI + The Sound of The Lord of The Rings

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The Rareform Rundown #64

Hello Friends,

Nathan here. This week we’re diving into some new projects, spotlighting industry news about artists pushing back on unauthorized AI voice use, and taking a closer listen to the iconic sounds from Lord of the Rings and why they still hit so hard.

I’m also still working through applications for our catalog manager intern role. If you submitted one, thank you for your patience. I’m reviewing each personally and we’ve had over 200 come in. It’s been amazing to see the interest and support, so big thanks for that as always <3

Let’s get into it.

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New projects + music we are looking for

PROJECTS

Excited to share that our sound design elements made it into the campaign for The Amateur!

Fun hearing my track 'Mind Games' with Kevin Huang in the campaign for Hell of a Summer! Appreciate NEON and LIVEBAD for bringing us in on this one.

There’s been a lot of talk lately about the No Fakes Act, a new bill aimed at stopping the use of AI to clone people’s voices or likeness without permission. It’s especially relevant in music, where AI tools can now mimic an artist’s voice almost perfectly.

Executives from YouTube, the RIAA, and artists showed up to support it. The bill would make it illegal to create or share AI-generated vocals or performances without consent, and it gives people a way to get that content taken down without needing to go to court.

As AI keeps pushing into the creative space, this is one of the first serious steps toward protecting artists and keeping control over our own work.

When it comes to creature sound design, The Lord of the Rings is a solid example of how to do it right.

What makes it work is how grounded everything feels. Even in a fantasy world, the creatures sound like they could actually exist. There’s a lot of detail packed into each vocal and movement, and it all plays a big role in how you experience the scene.

It’s a good reminder of how much sound can shape what we see.

Read more in our latest blog:

That’s it for this week. Thanks for tagging along for the ride!

-Nathan

Products

Checkout Echelon  our first cinematic sound pack built for film composers and music producers looking to level up their sound and land more placements.

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